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Event info
Event name
Product Tank x Grab: Building the Future: Bold Design & AI-Native Products
Type
Onsite
Location
Mapple Tree Business Center, 1060 Đường Nguyễn Văn Linh, Tân Hưng, Hồ Chí Minh 700000
Date and time
Aug 15(Sat), 2026 8:00 am - 1:00 pm +07
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Event description
ProductTankHCMC is back! Join us for another morning of learning, practical insights, and meaningful conversations with two exceptional product leaders from international companies. Together, we’ll explore how AI is transforming product management, design, and digital experiences, while sharing real-world lessons from building products at scale across Southeast Asia.
Agenda
9:15 - 9:30 Welcoming
9:30 - 9:35 ProductTankHCMC Introduction
9:35 - 9:40 Grab Introduction
9:40 - 10:20 Keynote 1: Building AI-Native Products: How Grab Product Teams Are Redesigning the Way They Build
10:20 - 10: 35 Breaktime & Snacks
10:35 - 11:35 Keynote 2: Touching users for e-Commerce Success
11:35 - 11:50 Q&A
11:50 - 12:00 Networking
9:15 - 9:30 Welcoming
9:30 - 9:35 ProductTankHCMC Introduction
9:35 - 9:40 Grab Introduction
9:40 - 10:20 Keynote 1: Building AI-Native Products: How Grab Product Teams Are Redesigning the Way They Build
10:20 - 10: 35 Breaktime & Snacks
10:35 - 11:35 Keynote 2: Touching users for e-Commerce Success
11:35 - 11:50 Q&A
11:50 - 12:00 Networking
Speaker 1
Son Tang, Senior Product Management Leader, Online Delivery & Affordability, Grab
Son Tang, Senior Product Management Leader, Online Delivery & Affordability, Grab
Session Title
Building AI-Native Products: How Grab Product Teams Are Redesigning the Way They Build
Building AI-Native Products: How Grab Product Teams Are Redesigning the Way They Build
Session Description
How do product leaders balance regional AI capabilities with hyperlocal customer needs across Southeast Asia? From product discovery to delivery, where does AI create meaningful leverage, and where does it introduce new challenges?
How do product leaders balance regional AI capabilities with hyperlocal customer needs across Southeast Asia? From product discovery to delivery, where does AI create meaningful leverage, and where does it introduce new challenges?
In this session, Son Tang shares how Grab is evolving toward AI-native product management, drawing on his experience leading Online Delivery and Affordability products. He will discuss practical lessons from driving AI adoption within product teams, overcoming organizational barriers, and building a culture where AI amplifies human creativity through initiatives such as GILA, G/AI, and continuous learning.
Speaker Bio
Son Tang leads Online Delivery Products and Affordability at Grab, driving product innovation across one of Southeast Asia's largest technology platforms. He is also one of Grab's AI Program Coaches, helping product managers adopt AI-first ways of working and integrate AI into their day-to-day product development practices.
Son Tang leads Online Delivery Products and Affordability at Grab, driving product innovation across one of Southeast Asia's largest technology platforms. He is also one of Grab's AI Program Coaches, helping product managers adopt AI-first ways of working and integrate AI into their day-to-day product development practices.
With more than 10 years of product leadership experience, Son has built and scaled customer-centric products across both startups and high-growth technology companies. His expertise spans product strategy, technology evaluation, venture-backed and bootstrapped businesses, and building high-performing product organizations across multiple markets. As an entrepreneur and technology leader, he is passionate about helping teams leverage AI to build better products, move faster, and create meaningful customer impact.
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Speaker 2
Jon Deragon, Head of Design, FPT Software
Jon Deragon, Head of Design, FPT Software
Session Title
Touching Users for e-Commerce Success
Touching Users for e-Commerce Success
Session Description
We’ll take an engaging journey exploring what it takes to achieve e-commerce success in today's online shopping landscape. Along the way, we explore our relationship with users, our willingness to challenge established norms, our need to embrace new technologies and the value of designing boldly. We’ll pull apart examples from both real world and online retail to see how we can truly speak to people’s needs and eliminate frustrating friction points for online shoppers.
Core Topics
We’ll take an engaging journey exploring what it takes to achieve e-commerce success in today's online shopping landscape. Along the way, we explore our relationship with users, our willingness to challenge established norms, our need to embrace new technologies and the value of designing boldly. We’ll pull apart examples from both real world and online retail to see how we can truly speak to people’s needs and eliminate frustrating friction points for online shoppers.
Core Topics
- Being present with users to gain valuable insights, understanding and appreciation
- Take creative risks and think boldly to rise above the mediocrity of today’s e-commerce
- Consider real world retail experiences when designing digitally
- Be willing to strike down assumptions and challenge common practices
- Avoid common frustrations and friction points in user journeys
- Bring aliveness and soul to e-commerce experiences
- Using AI and other advanced technologies to greatly enhance e-commerce
Speaker Bio
Jon Deragon is a well established design leader with considerable experience in building and leading design teams in agencies, in-house and IT services organizations. His global career includes various Director, Head and VP roles in companies across Vietnam, Indonesia, Australia and Canada. Jon has delivered many high complexity projects across demanding domains such as insurance, banking, SaaS and particularly e-commerce.
Jon is currently the global Head of Design for FPT Software, leading Vietnam’s largest design team of over 160 designers. He has enjoyed contributing to the design community in a variety of capacities including international keynote speaker, podcast appearances, workshop facilitation, panelist and mentorships.
Jon Deragon is a well established design leader with considerable experience in building and leading design teams in agencies, in-house and IT services organizations. His global career includes various Director, Head and VP roles in companies across Vietnam, Indonesia, Australia and Canada. Jon has delivered many high complexity projects across demanding domains such as insurance, banking, SaaS and particularly e-commerce.
Jon is currently the global Head of Design for FPT Software, leading Vietnam’s largest design team of over 160 designers. He has enjoyed contributing to the design community in a variety of capacities including international keynote speaker, podcast appearances, workshop facilitation, panelist and mentorships.
Onsite Registration
Welcome! Please complete this quick on-site re-registration to confirm your attendance today. It’ll only take a minute! Thanks for joining us — we’re excited to have you here.
